07 February 2010

Spring Collection 2010, Style-Big and Bigger

As the society continues to promote increased food intake, non-healthful foods, and physical inactivity, recent studies has shown that the American population has become more overweight. The percentage of being considered as overweight or obese in the United States is now 1 out of 3.

We confess that kids these days spend less time exercising and more time in front of the television, computer, or video-games. In addition, busy parents gradually have fewer “spare-time” with their kids and/or to prepare nutritional home-cooked meals. As we become more prone to quick and easy, individuals gradually adapt to a lifestyle that is comfortable as sweat-pants.

In the United States, the average dress size for a healthy woman has been considered to be an 8. For a healthy man, 40 was considered regular. However, nowadays people now consider the average dress size to be a 14 (the size at which “plus-size” clothing begins) for women and 44 for men. In other words, obesity has risen dramatically over the past few years in America.

From luxurious names to mass retail chains, clothing size labels have scaled down making consumers feel better. Therefore, by making the clothing bigger and the sizes smaller, are we slowly being brain-washed that a bigger size is the “normal-size”? Are we then programmed to easily choose the “deluxe value meal” at fast food restaurants? In that case, do clothing companies collaborate with fast food chains to promote better business?

This only led me to think about the Wendy’s $2.99 value-meal commercial. http://www.youtube.com/watch?v=j5Sz9Ms54ho Would the rates of obesity decrease if we didn’t get the amount of food that we paid for?

1 comment:

  1. This is a really interesting point. It seems really dangerous that what is becoming perceived as a "normal size" could come to be an unhealthy size.

    Fast food really is easier, faster, and sometimes cheaper than making a healthier home cooked meal, especially when you consider the Wendy's $2.99 value meal.

    The convenience of fast food could definitely be leading to the increase in obesity rates and clothing sizes.

    I think obesity rates really might decrease if it wasn't so convenient to eat fast food and if the clothing industries weren't aiding in making it more acceptable and "normal" to be overweight.

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